1. What is Social Shopping Becoming?
Many of us in digital marketing especially on the social media side of life have been creating and stewarding programs for brands that pay off in the middle or top of the funnel – Engagement up to Awareness. Or our approach to driving action or conversion has been a click-through or coupon download or similar action. Now we really can apply “social” to not just shopping but to conversion or sales.

2. A Year @Ford – Part 1
Typically when a leader assumes a new role, he or she is judged based on how much they accomplish in the first 30, 60, or 90 days. And I knew that our lofty goal at Ford – to be become a leader in digital communications in four years and to become the world’s leading social automotive brand – was one that would require a lot of teamwork.

3. The Various Roles of Social Media in the Enterprise
At the core, social media is about a direct relationship-conversation-engagement-dialogue-poke-nudge-reciprocal-follow between a brand and a consumer. In my mind which has been wrong many times, community management serves as the execution arm of social media in most cases. I am probably oversimplifying it a bit but I think you catch my drift.
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