1. What is Social Shopping Becoming?
Many of us in digital marketing especially on the social media side of life have been creating and stewarding programs for brands that pay off in the middle or top of the funnel – Engagement up to Awareness. Or our approach to driving action or conversion has been a click-through or coupon download or similar action. Now we really can apply “social” to not just shopping but to conversion or sales.

2. A Year @Ford – Part 1
Typically when a leader assumes a new role, he or she is judged based on how much they accomplish in the first 30, 60, or 90 days. And I knew that our lofty goal at Ford – to be become a leader in digital communications in four years and to become the world’s leading social automotive brand – was one that would require a lot of teamwork.

3. The Various Roles of Social Media in the Enterprise
At the core, social media is about a direct relationship-conversation-engagement-dialogue-poke-nudge-reciprocal-follow between a brand and a consumer. In my mind which has been wrong many times, community management serves as the execution arm of social media in most cases. I am probably oversimplifying it a bit but I think you catch my drift.

4. Six Tips for Behavior and Managing Social Media Community Profiles
Social media Web site profiles and accounts can be a powerful and effective way to reach out to your audience, but they need to be handled with care and thought.

5. How a DM via Twitter to a Blog with a Link to Facebook Got Me My Job
This is smart. Where are you going to find out more about a company: From the company website or from the people who work there and their online activity?

6. Ten Questions to Evaluate a Social Media ‘Expert’
If you know more than 5 people, chances are you now know someone who declares themselves a social media expert. How can you tell if someone’s claim of expertise is legit? Here’s my quick quiz. Ask each question and take the appropriate action

7. Social Media Campaigns That Drive Sales
A client recently approached us with a great question: “Are any brands using social media to directly drive sales?” We thought the answer was worth sharing with you, our readers. The answer is, of course, yes… but for many of these pioneering brands, success still hangs in the balance. Here’s a short list of a few we think are worth paying attention to…